Gornyi Noteshttps://uk.gornyi.online/Notes on analytics, performance and small web projects.en Server-side tagging, one year laterhttps://uk.gornyi.online/notes/server-side-tagging-one-year-later.htmlhttps://uk.gornyi.online/notes/server-side-tagging-one-year-later.htmlFri, 18 Sep 2026 09:00:00 +0000What actually changed after moving analytics tags to a server container, and what did not. A short Core Web Vitals checklist for landing pageshttps://uk.gornyi.online/notes/core-web-vitals-checklist.htmlhttps://uk.gornyi.online/notes/core-web-vitals-checklist.htmlSun, 02 Aug 2026 09:00:00 +0000Seven things I check first when a landing page feels slow. UTM naming that survives a year of campaignshttps://uk.gornyi.online/notes/utm-naming-that-survives.htmlhttps://uk.gornyi.online/notes/utm-naming-that-survives.htmlSun, 14 Jun 2026 09:00:00 +0000A boring naming convention beats a clever one. Reading search query reports without losing a dayhttps://uk.gornyi.online/notes/reading-search-query-reports.htmlhttps://uk.gornyi.online/notes/reading-search-query-reports.htmlMon, 27 Apr 2026 09:00:00 +0000How I go through thousands of queries in under an hour. Most small sites could be statichttps://uk.gornyi.online/notes/static-sites-are-enough.htmlhttps://uk.gornyi.online/notes/static-sites-are-enough.htmlMon, 09 Mar 2026 09:00:00 +0000Fewer moving parts, fewer late-night fixes.