About
Notes on web analytics, site speed and the unglamorous parts of performance marketing.
I work with small and medium businesses on measurement setup, landing page speed and keeping advertising accounts clean. Most problems I see are not exotic: duplicated events, slow hero images, campaign names nobody can decode a year later.
These notes are short on purpose. Each one is something I had to figure out at least twice before writing it down.
The site is a handful of static files. There are no comments, no cookies and no tracking scripts.