Notes on analytics & the web
Small, practical notes on measurement, speed and advertising.
Written while working with small and medium businesses. Mostly reminders to myself, published in case they save you an afternoon.
Latest
Server-side tagging, one year later
What actually changed after moving analytics tags to a server container, and what did not.
Read the note →Earlier notes
A short Core Web Vitals checklist for landing pages
Seven things I check first when a landing page feels slow.
UTM naming that survives a year of campaigns
A boring naming convention beats a clever one.
Reading search query reports without losing a day
How I go through thousands of queries in under an hour.
Most small sites could be static
Fewer moving parts, fewer late-night fixes.
Topics
AnalyticsPerformanceAdvertisingWeb